10% of Europe’s CO₂ emissions are caused by residential heating and energy bills are out of control. Aira is here to change that.
With our intelligent Aira Heat Pump at the heart, we’re making the switch to clean energy-tech easier and more affordable. Helping Europe turn off gas and slashing energy costs one home at a time.
Founded in 2022, and with 1200+ employees and counting, Aira is driving the clean energy revolution by providing homes with modern clean energy-tech solutions such as solar power, battery storage solutions and heat pumps. With a state-of-the-art production facility in Poland, and HQ in Stockholm, Sweden, and hubs across the UK, Germany and Italy, Aira is well on track to install clean energy-tech into 5 million homes by 2034.
About the Growth Marketing team
The Growth Marketing team is part of the Commercial Area of Aira, which is responsible for turning interest in clean energy into installed homes, owning everything from brand awareness and lead generation to sales enablement and customer conversion across all our markets.
Our team sits right in the middle of this, with a critical mission: make sure that homeowners in every market hear about Aira in a way that feels clear, trustworthy, and easy to act on, with content that works across channels and resonates locally.
About the role
We are looking for a freelance Content Writer to support content creation and localization across all our markets, with more to come.
This is a freelance engagement of 20+ hours per week on average, with a minimum commitment of one year.
The set-up is hybrid. Being based in Stockholm is a plus, as you'd be welcome to join us regularly at our office.
It is suited to someone who can combine strong SEO/GEO writing skills with hands-on CMS experience. You will work closely with our SEO expert and bring their perspective into everything you write.
What you’ll do
Create content and localize copy across our website, blog, email communications, digital advertising, and printed brochures, ensuring tone and messaging are adapted appropriately for each market
Write original content from scratch, including blog posts, website content, ad copy, brochure content, and product launch content, tailored to local audiences in the UK, Italy, and Germany
What you’ll bring to the role
A portfolio showing range across formats: SEO articles and website pages, paid ad copy and landing pages built for lead generation, and launch or promo copy for both print (brochures) and digital (emails or in-app copy)
A conversion mindset: you write headlines, CTAs and landing pages with a clear goal, and use performance data (CTR, conversion rate) to improve them
It would be a bonus if you:
What is in it for you?
Collaborate with a diverse, international team and see your work go live across web, ads, print, and product launches in multiple markets.
At Aira, we champion next-generation energy as well as diversity and inclusion. We firmly believe that a diverse workforce fosters innovation and creativity, enhancing our ability to serve customers and communities effectively. We welcome individuals from all backgrounds, cultures and perspectives to join our team. Our commitment is to uphold equality and inclusivity, fostering a collaborative environment where everyone can thrive and contribute to a better future for our people and the planet.
